WSC Advisors



Willow Street Capital Advisors provides strategic advisory services to real estate owners, investors, and developers. Our key differentiators are:

  • Thinking like an owner—we are one.
  • Performing rigorous analysis to satisfy the toughest investment and credit committees.
  • Finding practical solutions to complex problems by combining our extensive industry experience with our broad network of relationships.


Our services and areas of expertise include:

  • Asset management: optimize existing operations, lead operational turnarounds.
  • Project management and development support: keep projects on time and on budget, get projects back on track after something has gone wrong.
  • Investment analysis: complex scenario evaluation, downside/risk management, supply & demand validation, strategic guidance.
  • Key service provider selection and contract negotiation: hotel management and franchise agreements, key money, general contractor and project management contracts, architect and interior designer selection.
  • Capital markets advise: transaction and due diligence support.